

Outdoor signage is an essential part of promoting your business, but the weather can take its toll on your signs if you don’t plan ahead. Rain, wind, sun, and even extreme temperatures can cause damage and reduce the lifespan of your signage, which is something we all need to be mindful of as the unpredictable Australian summer gets closer. Let’s have a look at how different weather conditions can affect your signs and what steps you can take to protect them.
Sun Exposure and Fading
Long-term exposure to direct sunlight can cause the colours on your signs to fade, making them look dull and worn out. This is especially true for vibrant colours like red and yellow, which tend to fade faster than others. It’s difficult to completely remove the risk of this from the equation, especially with the hot sun we’re all used to in the Greater Newcastle and Hunter Valley area, but using UV-resistant materials, inks and laminates can certainly minimise fading.
Rain and Moisture Damage
Constant rain or high humidity can weaken certain materials, leading to water damage like warping, rust, or even mould growth. Signs made from wood or untreated metal can be particularly vulnerable to these issues. Opting for waterproof materials such as aluminium composite panels or acrylic can help to prevent this kind of damage.
Seasonal Changes and Maintenance
Changing seasons can subtly impact your signage over time, even when weather damage isn’t immediately visible. Leaves, dirt, and debris can accumulate during autumn, while frost and ice in winter can get in the way of your brand’s message. Regular cleaning and maintenance are essential to keeping your signage looking sharp throughout the year. Check out this recent article that the Hunter Signs team recently put out about how to keep your signs looking great and well-maintained: https://huntersigns.com.au/keep-your-signs-looking-great-tips-from-the-hunter-signs-team/
Weather can be tough on outdoor signage, but with the right materials and installation techniques, you can ensure your signs withstand the elements and continue to promote your business effectively. If your signage is showing signs of weather-related damage, or you need advice on weatherproofing your new signs, get in touch with Hunter Signs today. We’re here to help you create durable, weather-resistant signage that looks great and lasts longer.