Did you know that the placement of your sign is just as important as its design? A well-designed sign placed in the wrong spot can go unnoticed, while a strategically placed sign can attract attention and drive traffic to your business. Finding the perfect spot for your sign means you need to consider visibility, accessibility, and environment around you.
Maximising Visibility
To catch the eyes of passersby, it’s crucial to place your signs in locations with high visibility. Foot traffic and vehicle traffic are big factors to consider. For storefronts, placing signs at eye level and facing the main street can be very effective. For larger properties, think about placing signs where they can be seen from a distance or from multiple angles. Placing your sign in a highly visible spot ensures it reaches the right people and stands out from the competition.
Considering Accessibility
Your sign should not only be visible but also easily accessible to the people you want to reach. Make sure that it’s placed where it can be easily read and understood without obstruction. For directional signs, you should check that they are positioned where people will naturally look for guidance. For example, placing a directional sign at a main intersection or near the entrance of your building can help guide people to the right spot. Effective sign placement improves the overall customer experience and helps them find what they need without any dramas.
Adapting to the Environment
The surrounding environment can have a big impact on the effectiveness of your sign. Take into account any visual clutter or competing signs that might clash with yours. If your sign has been installed in a busy area with many other signs, it needs to stand out with clear design elements and contrasting colours. Natural elements like trees, buildings, or weather conditions might affect visibility, so be sure to factor these in.
Ensuring Compliance and Safety
When placing your sign, it’s important to ensure compliance with local regulations and safety standards. This includes checking zoning laws, permit requirements, and any restrictions on sign placement. Additionally, make sure the sign is securely and safely installed to prevent accidents or damage. Adhering to these guidelines ensures that your sign is not only effective but also safe and legal.
Finding the perfect home for your sign can significantly impact its success. Our team at Hunter Signs are experts in signage placement and ensuring that your sign is as effective as it can be. We’ll help ensure your sign not only meets all regulations but also achieves its full potential in attracting and engaging your audience. Contact us today to chat about your project, or request a free quote through our website.