Creating a sign that grabs attention and clearly communicates your message is a must for any business. Whether you need an outdoor sign for your shopfront or a banner for an event, good design ensures that people notice your sign and understand what you’re all about. Our in-house designers at Hunter Signs have been crafting eye-catching designs for our customers in the Newcastle and Hunter Valley region for years, so we asked them for a few tips on what to keep in mind.
Importance of Contrast and Readability
When designing signs, contrast is key. Your message should stand out and be easy to read, even from a distance. High contrast between the text and background makes your sign more visible, especially in outdoor or brightly lit areas. Using a light background with dark text (or vice versa) usually works best. Using simple and clear fonts is a good idea, given that they are both easy to read and timeless. Our design experts at Hunter Signs can help you pick the best fonts and contrast for your specific needs.
Balancing Colours for Impact
Colours can catch people’s attention and help your sign stand out. However, too many bright colours can be overwhelming and make it hard to focus on the message. It’s best to stick to two or three complementary colours that suit your brand. Warm colours like red and orange can grab attention, while cool colours like blue and green are more calming and professional. Always ensure your colours contrast well to keep the sign easy to read.
Keeping It Simple
The best signs are often the simplest. A cluttered sign with too much information or too many design elements can be confusing. Keep your message short and to the point, using only the most important information. Clean, uncluttered signs not only look more professional but are also easier for people to read at a glance, especially when passing by. If in doubt, remember: less is more!
Designing an eye-catching sign doesn’t have to be complicated, but it does require some careful thought. If you need help creating a sign that truly stands out, our in-house designers at Hunter Signs in Thornton are here to assist. Whether you have a specific design in mind or need help crafting something from scratch, we can provide the best guidance and create a sign that meets your needs. Contact us for a free quote and let’s get started!